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Since the advent
of liberalization, the competition in the market has increased
manifold. In the last couple of years the India market is
becoming more competitive both in urban and rural areas.
The competitors are targeting new segments of customer as
well as trying for retention of old customers in order to
have sustainable growth, edge over competitors, through
quality product and appropriate pricing/packing.
There is need to understand the behavior/attitude of the
market retailers and customers through a well trained team
of field investigators, so the reliable data generated,
which can help the client to chalk out/revise its marketing
strategy to make further dent in the market. Today, an Indian
consumer has a wide range of option to choose in a competitive
pricing and attractive packaging era, thus even established
and known brands/products are facing competition to sustain
market share and maintain loyal customer base in metropolitan
cities and in small towns.
It is often noticed that despite
spending a huge amount in the market research project, the
actual needed indicators are usually missing due to lack
of reliable, authentic and time bound data, thus researches
do not yield results as envisaged by the client. All these
can be solved through a reliable data in a time bound manner
for any research project. |
